Privacy Policy

Effective date: 30 October 2026 · Previous version: 7 September 2026 (Korean)

1. Who we are

My So Cute Baby ("the app") is made by Seungheon Lee, an individual developer based in the Republic of Korea ("we", "us"). We decide how the personal data described here is used and are responsible for it.

The app is for parents and caregivers. It helps you turn photos of your own baby, already in your photo library, into growth videos and decorated calendar pages.

Contact: soen234@gmail.com

2. What we collect and where it is kept

The table is grouped by where the data lives: on your device, on our server, or with a third-party service.

What we do not collect: your current location (the app does not ask for location permission), contacts, or the content of messages you share. Photos, videos and face data are never uploaded to our server.

3. Face data

This section is our notice and written policy on face data (sometimes called biometric data). We wrote it with the face and biometric data laws of US states such as Illinois, Texas, Colorado and Washington in mind.

What the app creates

When you import photos, the app looks for faces in the photos it can access (and in one representative frame of each video), using Apple's Vision framework and models built into the app. For each face it finds, it stores:

• the position of the face in the photo, and values for quality, head angle, size, brightness and color;
• a face feature vector: a list of 512 numbers that lets the app tell whether two faces look like the same person;
• five landmark points: the positions of the eyes, nose tip and mouth corners, stored as positions relative to the image size, used to line up faces.

Faces that look alike are put into groups. For each group, the app also stores the average of its members' feature vectors, which photo represents the group, and whether you chose that group as your baby.

Stickers, sticker previews, canvas thumbnails and finished videos can also contain images of faces, and are stored in the app on your device.

Why

Only to group photos of the same baby, line up faces from one frame to the next in growth videos, and cut out stickers for canvases. We do not use face data to verify anyone's identity, to sign anyone in, for advertising, or to build profiles.

Where it stays

• Face data is created and stored only in the app's database on your device. It is not sent to our server, to analytics or advertising services, or to any AI service, and we cannot access it.
• We do not sell, lease, trade or otherwise profit from face data, and we do not disclose it to anyone.
• If you turn on iCloud Backup or back up your iPhone to a computer, the app's data on your device, including this database, can be part of that backup. Those backups are controlled by you and Apple. We cannot access them.
• When you share a video or canvas, the images in it (which may include faces) go to the app or person you choose. Face analysis data is not included.

How long it is kept and how to delete it

• Face data is kept only while the app needs it to avoid re-analyzing your photos. It is deleted when you use Settings → Delete All Data or remove the app.
• Delete All Data removes the photo analysis database (including feature vectors and landmark points) and the saved stickers, previews, thumbnails and videos. It does not touch your Photos library or copies you have already saved or shared.

4. Photo location

Many photos already contain the GPS coordinates of where they were taken. The app reads these through the photo access you grant, stores them on your device, and shows them as pins on the calendar map. It does not ask for location permission and does not look up addresses or place names.

The app does not send photo coordinates to our server or to analytics or advertising services. To draw the map, the app passes the coordinates and the visible map area to Apple's MapKit component, and map data is provided by Apple Maps under Apple's terms. Stored coordinates are deleted with Delete All Data or when you remove the app.

5. Ads and tracking choices

• There are no full-screen ads when you make, save or share videos. Your first save is also ad-free.
• On free accounts, a full-screen ad from Google AdMob may sometimes appear only when you save a canvas to Photos, and only after several successful saves, with limits on how often ads can appear.
• Accounts with any credit purchase on record never see full-screen ads, whatever their balance.
• Where the law requires it, the app asks for your advertising consent through Google's consent message. In those regions you can change your choice later in Settings → Privacy.
• iOS asks whether the app may track you (App Tracking Transparency). If you allow it, the advertising identifier (IDFA) can be used. If you do not, it is not used. The app works the same either way. You can change this at any time in iOS Settings → Privacy & Security → Tracking.

To deliver and measure ads, AdMob may process device and network information (such as IP address and device model) and ad views and clicks. The app does not send photos, videos, face data or your baby's profile to AdMob. See how Google uses information from apps that use its services.

6. App analytics

We use Airbridge, provided by AB180 Inc., to understand how features are used and where installs come from.

• What is sent: onboarding steps; photo access status and import results; video settings and whether making a video succeeded; canvas use and saves; whether sharing completed, was cancelled or failed, and the type of app chosen; purchase steps and results; credit use; your anonymous account ID; purchased product, transaction ID, and the amount and currency confirmed by the actual transaction; ad views and ad revenue; device and app information collected by the SDK (such as device model, OS version, language and IP address); and the link that opened the app after analytics has started.
• Identifiers: the advertising identifier (IDFA) is used only if you allow tracking. Collection of the identifier for vendors (IDFV) is turned off.
• What is never sent: photos, videos, face data, canvas or sticker images, your baby's name or birth date, photo coordinates, who you share with, and the content of what you share.
• Before analytics starts: events are kept in a queue on your device (up to 200 events, none older than 7 days). The queue does not store file paths or the links that opened the app. Analytics starts, and queued events are sent, only after the consent steps above are complete and your ad consent allows it. If you later withdraw that consent, sending stops and new events stay on your device.
• When you delete your account: unsent events for that account are deleted and the SDK's link to your account is cleared. Events already sent to Airbridge cannot be deleted from inside the app; you can ask us to request deletion (see Your rights).

7. Age checks under US state laws — from version 2.1

Some US states, starting with Texas, require apps to check the age range of an Apple Account holder and, for minors, to get a parent's approval in certain cases, such as before a significant update. Where Apple indicates that these rules apply to your account, the app asks Apple's Declared Age Range feature for an age range.

• The app keeps only the resulting category (adult, teen, child, declined or not applicable) on your device, together with the app version, so it checks again once per version.
• It does not store or send your birth date or exact age, and it does not send the category to our server, analytics or advertising services.
• We use it only to meet these legal requirements.
• If a parent withdraws consent, Apple tells our server through an App Store notification, and we record that notice (see the table above).

8. Purposes and legal bases

We follow widely used international standards and name the legal basis for each use. Not every law uses these terms, and where your local law requires something stricter, we follow it.

9. Service providers and international transfers

We use the services below. Because they operate in different countries, your data may be processed outside the country where you live.

We are based in the Republic of Korea and may access data on our server from there to run the service and answer your requests. When data moves between countries, we rely on the providers' data protection terms (including standard contractual clauses where they apply), and data is encrypted in transit.

We give these providers only the data they need for the purposes in this policy, and we use them under data protection terms that require them to protect your data at least as well as this policy does.

We do not sell your personal data, and we do not share it with anyone else except as described here or where the law requires it.

10. How long we keep data

• Data on your device (photo and face analysis, coordinates, canvases, stickers, videos): until you delete it, use Delete All Data, or remove the app.
• Account, profile and credit history on our server: until you delete your account with Delete All Data. Removing the app alone does not delete your server account.
• App Store notices about refunds and consent: as long as needed to handle them and keep accounting records.
• Analytics queue on your device: up to 200 events, none older than 7 days.
• Data held by Airbridge, Google and Apple: under each provider's retention policy.
• Emails to us: as long as needed to answer you, then deleted.

When data is deleted from our server, it is removed from the live database. Deleted data may remain in the hosting provider's backups for a limited time before it is overwritten.

11. Your rights and how to use them

Depending on where you live, you may have the right to access, correct, delete or receive a copy of your personal data, to object to or restrict some uses, and to withdraw consent at any time. You can use most of these rights directly in the app:

• Correct your baby's name or birth date: Settings → edit baby info.
• Delete everything: Settings → Delete All Data. This deletes your account, profile and credit history on our server, then the profile, photo analysis data, videos, canvases and stickers on your device. Remaining credits are lost and cannot be restored. If the server cannot be reached, you can delete only the data on this device.
• Withdraw ad consent (in regions where it is asked): Settings → Privacy. Stop tracking: iOS Settings → Privacy & Security → Tracking.
• Stop Apple Account backup data from being kept: use Delete All Data.

For anything else, for example a copy of your server data or deletion of analytics data already sent, email soen234@gmail.com. Because accounts are anonymous by default, we may need information to find your account. If you used Apple Account backup, tell us the email address Apple shared with us (it may be an Apple private relay address). We will reply within 30 days, or sooner if your local law requires it. You will not be treated differently for using your rights.

You may also complain to your data protection authority, for example the Personal Information Protection Commission in Korea or Japan, or your state attorney general in the United States.

12. Notice for US residents

• The categories of personal data we collect, where they come from, why we use them and who receives them are listed in sections 2, 5, 6 and 9.
• We do not sell personal data for money. Using Google AdMob for ads and Airbridge for ad measurement may count as "sharing" or "targeted advertising" under some state laws. You can limit this by not allowing tracking in iOS, and you can contact us to opt out or to make any other request.
• We do not use face data or the age category for advertising, and we do not sell or share them.

13. Children

The app is made for parents and caregivers (adults) to organize photos of their own children. It is not directed to children, and it is not in the App Store Kids category. A parent or caregiver enters the baby's name and birth date and chooses which photos to use. We do not knowingly collect personal data from children who use the app themselves. If you believe a child has given us personal data, contact us and we will delete it.

14. Security

Data between the app and our server is encrypted in transit (HTTPS). On the server, database rules limit each account to its own data, and only the developer can access the administration tools. Data on your device is protected by iOS. No system is perfectly secure, but we limit what we collect so that your photos and face data never leave your device.

15. Changes to this policy

When we change this policy, we post the new version on this page and update the effective date. We keep previous versions available from the link at the top. For significant changes, we will also mention them in the App Store release notes.

Changes in this version: full English and Japanese versions; corrected the face data section (the app now stores five landmark points on your device); added age checks under US state laws, App Store refund and consent notices, legal bases, international transfers, retention, and your rights.

This policy is available in English, Korean and Japanese. If the versions differ, the English version applies unless your local law requires otherwise.